![]() The subject line is probably the most important part of the correction email. Avoid Using “Negative” Words in Your Email Subject Line You can still add a positive twist to your correction email and turn things around in your favor. It doesn’t have to be all doom and gloom, though. You should try to put yourself in your customers’ shoes and explain how you will rectify the situation. As we mentioned at the beginning of the article, it is crucial that you own up to your mistake and apologize for it. Once you have assessed the situation, it’s time to start writing your correction email. How to Send a Correction Email With Positive Sentiment Their inboxes are boiling over with promotions as it is – you don’t want to add an unnecessary email on top of it. You can hurt customer satisfaction if you keep sending this type of email. Thus, a correction email will only serve to highlight the error for consumers who missed it initially.īe advised, though: sending correction emails shouldn’t become a habit. ![]() In contrast, a minor grammar error is not likely to have these repercussions and probably won’t be noticed by your customers anyway. And that will lead to a loss of revenue and conversions, in addition to hurting your brand image. They also cause long-term harm to their customers.Īs you can see, not all email marketing mistakes are created equal.įor instance, a missing or broken link can prevent customers from signing up for a particular program or service. Real problems: These affect the revenue and reputation of an organization.Revenue-hurting mistakes: Mistakes like these hurt business sales, customer experience, and reputation.‘Face palm’ mistakes: Errors that hinder the customer experience but are fixable.They won’t require you to take action except to make sure to prevent them in the future. Minor issues such as spelling and grammar errors: These mistakes will not harm you or your customers.Some mistakes warrant an “oops” email more than others, and in some instances, the best course of action is to take no action.īut let’s take a look at the most common mistakes in email marketing and grade them by severity: Before You Write A correction Email.īefore you start writing a correction email, it’s important to take a step back and assess the severity of the error. In fact, more than 90% of them WILL take their business elsewhere, without even complaining about your company’s bad service.Īccording to Small Business Genius, they will also tell “at least 15 of their buddies” about the negative experience they had with your brand.Īpologizing and owning up to the mistake, on the other hand, will set a positive tone and open the door for a new opportunity. People will likely be upset and consider taking their business elsewhere, at the very least. Having the guts to apologize to your clients and customers goes a long way in establishing your brand as a trustworthy one.Ī company that botches up an order and blames everyone except themselves will obviously not go down well with customers. ![]()
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